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Embassy of Canada appoints Shawn Mendes, new Canadian music star, as Study in Canada Good will Ambassador for 2017

150th Anniversary of Canada’s Confederation
Press release
March 10, 2017

Appointment of Study in Canada Goodwill Ambassador (February 27, 2017)
Left: Shawn Mendes; Right: Patricia Ockwell, Public Affairs Program Manager


This year, 2017, marks the 150th anniversary of Canada’s Confederation. In commemoration, the Embassy of Canada to Japan has appointed singer-songwriter Shawn Mendes as Study in Canada Goodwill Ambassador for 2017.

Shawn Mendes, from Toronto, Ontario, is 18 years old. Like Justin Bieber, also from Ontario, Shawn skyrocketed to popularity after posting music videos on the internet. His first two albums both landed in Number One position on the U.S. music charts. Last year, Time magazine named Shawn one of the “thirty most influential teens” for the third year in a row, while Forbes listed him among its “Thirty under Thirty” for 2016. With Shawn’s activities bringing him worldwide acclaim, he was appointed “Study in Canada Goodwill Ambassador” to deliver a message to Japanese youth who, by studying in Canada, likewise aspire to be players on the world stage.

Shawn was recently in Japan for the first time and gave a highly successful secret concert in Tokyo. On February 27, he received a certificate from the Embassy of Canada appointing him “Study in Canada Goodwill Ambassador for 2017” and he video-recorded a message (about one minute long) of encouragement to Japanese youth. In the video, he says, “Canada is awesome because no matter what you are into, you will have support, and there are friends and people who are going to be there to work with you. The reason I am doing what I am doing is because the music program at my school was so supportive, and every school is the same.” The video will be presented for the first time at the Embassy of Canada’s EduCanada Fair on March 17 and 18 in Tokyo. It is to be shown later at other education events and seminars sponsored by the Embassy.

For Reference

Past Study in Canada Goodwill Ambassadors

  • 2010 (80th Anniversary of Canada-Japan Relations) Nikki Yanofsky, jazz singer
  • 2012 Jeffrey Buttle, World Figure Skating Champion (of 2008) 

About Study in Canada

  • Study in Canada takes many different forms—study at junior high and high schools, colleges, universities, language schools or other places. It is said that over 10,000 Japanese people per year obtain study permits to study in Canada for over 6 months. That does not include the vast majority of people who study for less than 6 months. Statistics from Languages Canada indicate that about 20,000 Japanese are in Canada studying the country’s official languages, English and French.

EduCanada Fairs

  • The Embassy of Canada sponsors EduCanada Fairs every spring and fall, at which visitors can speak directly about study in Canada with representatives from between 60 and 85 educational institutions. The fairs in Tokyo attract between 1500 and 2000 visitors who come to find the right school for their purpose, whether it be elementary, junior high, high school, summer program, language school, college, university, university, or something else.

EduCanada Fair Spring 2017

  • Elementary, junior high, high school / language school / college / university / IEC-Working Holiday
  • Friday, March 17 5:00 – 7:00 p.m.      Saturday, March 18 11:00 a.m.– 5:00 p.m.
  • Embassy of Canada (5 minutes’ walk from “Aoyama 1 Chome” Station on the Ginza, Hanzomon, or Toei Oedo subway lines)
    PLEASE NOTE: You must present photo I.D. to enter the Embassy of Canada. 

Shawn Mendes official Japanese website

Media Contact

Embassy of Canada, Public Affairs Section, Media Team
☎ 03-5412-6444 (media line)



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