International Advocacy in the Digital Age

On April 20-21, Global Affairs Canada and the University of Southern California’s Center on Public Diplomacy  will jointly host “Measuring up: Public diplomacy & advocacy 2.0 for effective results,” a Forum that will explore results measurement for public diplomacy and advocacy activities conducted by foreign ministries and international organizations.

Particular focus will be placed on the exploration of the various tools, data and approaches used to measure the results of public diplomacy and advocacy activities, and how effectively they have been used to demonstrate results and evaluate these activities.

The Forum will bring together representatives from 8 foreign ministries, as well as NATO and the UN, to share best practices and learn from one another. The first day (April 20) will be a closed session focused on case study presentations and discussions, while the second day (April 21) will be a more public, interactive session that will incorporate industry participants and others.

This Forum is a follow-up to a successful series of workshops organized by the Center and Global Affairs Canada, which were held in the U.S. in April 2015, and in Italy in February 2016. Both brought together representatives from various foreign ministries to share insights and lessons from both traditional and digital advocacy campaigns.

On April 20-21, Global Affairs Canada and the University of Southern California’s Center on Public Diplomacy will jointly host “Measuring up: Public diplomacy & advocacy 2.0 for effective results”, a Forum that will explore results measurement for public diplomacy and advocacy activities conducted by foreign ministries and international organizations.

Particular focus will be placed on the exploration of the various tools, data and approaches used to measure the results of public diplomacy and advocacy activities, and how effectively they have been used to demonstrate results and evaluate these activities.

The Forum will bring together representatives from 8 foreign ministries, as well as NATO and the UN, to share best practices and learn from one another. The first day (April 20) will be a closed session focused on case study presentations and discussions, while the second day (April 21) will be a more public, interactive session that will incorporate industry participants and others.

This Forum is a follow-up to a successful series of workshops organized by the Center and Global Affairs Canada, which were held in the U.S. in April 2015, and in Italy in February 2016. Both brought together representatives from various foreign ministries to share insights and lessons from both traditional and digital advocacy campaigns.

While this event is by invitation only, we encourage you to follow and join the discussion using the #Diplometrics hashtag and via the #Diplometrics Facebook Group.

Programme highlights (Eastern Daylight Time)

APRIL 21

  • 09:00
    Ken MacKillop - Assistant Deputy Minister, Public Affairs - Global Affairs Canada
    Welcome remarks
     
  • 09:10
    Mark McLaughlin - Director, North America Advocacy Division - Global Affairs Canada
    Day 2 overview
     
  • 09:20
    Panel discussion: Country and international organization case study presenters (Canada, France, Israel, Mexico, NATO, Sweden, UK, UNICEF, U.S.)
    Recap of Day 1 presentations and discussions, moderated by Jay Wang
     
  • 10:30
    Industry panel:
    William Carty - Manager, Public Policy for U.S. & Canada - Twitter Inc.;
    Kevin Chan - Head of Public Policy, Canada - Facebook Inc.;
    Colin McKay - Head of Public Policy & Government Relations, Canada - Google; and
    Donny Halliwell - Senior Strategist, Customer Success – Hootsuite
    Moderated by Kelly Kubrick, President - Online Authority & Chair - Digital Strategy Conference
     
  • 12:00
    Keynote remarks: Dr. Anatoliy Gruzd - Director, Social Media Lab (Ryerson University) and Canada Research Chair in Social Media Data Stewardship
     
  • 13:15
    From the experts: Nation Branding: A Consultant’s Lens
    Aaron Schumacher - Director, International - Foreign Policy Group
     
  • 13:45
    Focus issue: Direct Diplomacy: Linking the Digital Sphere to Foreign Policy
    Eric Laporte - Director, Democracy Division - Global Affairs Canada
     
  • 14:30
    Group discussion & analysis
     
  • 15:00
    Conclusion, follow-ups & wrap-up
     
  • 15:15
    End of program