Embassy of Canada welcomes tourism industry visit by Québec Chamber of Commerce and Industry

Ambassador Macartney with Québec Chamber of Commerce and Industry delegation and Swedish guests.

Ambassador Macartney with Julie Gagnon from Les Musées de la civilisation à Québec.

In collaboration with Stockholm Visitors Board, the Embassy of Canada to Sweden recently welcomed the visit of a delegation led by the Québec Chamber of Commerce and Industry [website in French only] for a program of meetings with representatives of the Swedish tourism industry.

Tourism plays an essential role in the economies of many Canadian provinces and territories, sustaining thousands of jobs and creating links between individuals, regions and countries. The economy of the greater Québec City area has witnessed great dynamism and diversification over the past two decades, but the natural, historic and cultural assets of the region continue to make the tourism sector vital for economic prosperity.

With this in mind, the Québec delegation visited Stockholm as part of a tour of cities including Tallinn and Berlin, aiming to share best practices and learn from European tourism industry experiences. During their stay in Stockholm, the delegation visited several key tourist sites and met with stakeholders from a wide range of Swedish tourism organisations, including hotels, museums, event organizers, hospitality providers, city departments and sector associations.

In welcoming the delegation to a day of presentations and meetings hosted by the Embassy, Senior Trade Commissioner Carl Pilon drew on his own experiences from the tourism industry, saying he was pleased to see Canada-Sweden collaboration on such a key economic sector.